Millennials make up a huge portion of the population that has helped emerging media such as Instagram, Facebook and Snapchat, new and exciting ways to reach someone right next door or half way across the world. Like the way, the prior generation embraced things such as text messaging and instant messenger, the millennial generation is making these new platforms more popular than ever before. This is important to marketers because some of the most important consumers are millennial buyers. Millennials represent tremendous potential buying power, and are some of the most important consumers to reach through social media marketing. They’re also young and have grown up using the Internet, and are therefore more likely to embrace new technologies, which is important for emerging brands. While around 90% of the millennial population uses some type of social media it is important to also look at how social media has changes the way people communicate. A growing trend in 2016 has been the use of emoticons or emoji’s. The use of symbols instead of words to communicate has become a very popular trend among the millennial generation and is going to change the way people communicate with each other well into the next several years. Emoji’s also have the possibly to open a new and larger consumer market.
Ref: Johansson, Anna (2016.) “5 Ways Millennial Social Media Habits Will Change In 2017.” Retrieved from: http://www.forbes.com/sites/under30network/2016/11/29/5-ways-millennial-social-media-habits-will-change-in-2017/#6643882b1e83
As the holiday season approaches I found an article that details how much new and emerging media like cell phones and tablets are reshaping the way people buy and receive gifts for the holiday season and how new threats surrounding media continues to become a concern each year. Some of the most popular gift choices also include some of the most hack vulnerable. Intel security reveals “Streaming Sticks, Drones and Smart Home Products Top List of Devices that Can Compromise Consumers’ Security if Left Unprotected. Survey reveals 84 percent of consumers will likely holiday shop online this year. Holiday season brings new gifts, and while 79 percent of consumers start using connected devices within the first day of receiving it, only 42 percent claim they take the proper security measures. Consumers know it’s important to secure their devices, but nearly half (47 percent) are uncertain whether they are taking the proper security steps to do so.” (Intel, 2016.)
Ref: Intel Security (2016.) “New McAfee Survey Reveals Only 42 Percent of Consumers Take Proper Security Measures to Protect Their New Gadgets.” Retrieved from: https://newsroom.intel.com/news-releases/new-mcafee-survey-reveals-42-percent-consumers-take-proper-security-measures-protect-new-gadgets/
2017 seems like it is going to be a big year in social media, even bigger than 2016 and previous years. Facebook, Instagram, and other platforms are taking new trends by the reigns and it seems like social media ideas that were brand new yesterday seem to be old news today and are being replaced with newer, more exciting technology. Marketing on social media is also growing at an amazing rate, over 50% in 2016 and expected to grow even larger in 2017. Some of the newest technologies attracting companies to marketing on Facebook and other platforms are things like live video feed, messaging apps and other new ways to communicate with each other like never before. With so many people using the technology in their everyday lives it is hard to see any other way but up for the industry and with the incorporation of expansion in social media outlets it is almost inevitable that we will also see a decline in old ways of communication like print advertising as well as other forms of out dated communications tactics.
Ref: Bostock, Cheyenne (2015.) “8 Tips for Growing Your Social Media Presence.” Retrieved from: http://www.huffingtonpost.com/cheyenne-bostock/8-tips-for-growing-your-social-media-presence_b_8672110.html
Peaceful protests in America date back centuries and while viewing the news this past week I found an article that suggests protests are now going digital and becoming less in the way of in your face protesting. This to me is not surprising as we live in a digital/social media age and everything seems to be done online now. When looking at the metrics of each is digital protesting really protesting at all? By starting an online petition and gathering 1 signature or 50,000 signatures is it as effective as making a sign and heading to your nearest protest point to get your point across? For me I think that digital protests and petitions are productive and a good thing, they just don’t carry the same urgency as getting out in the public and asserting your position on a cause.
Ref: Hanson, Lilly (2016.) “Social media should not replace physical protest.” Retrieved from: http://www.dailycardinal.com/article/2016/11/social-media-should-not-replace-physical-protest
As the election for 2016 has come and now is gone I am surprised at the number of stories I am reading regarding the influence that emerging media has seemed to have had on the outcome. No matter what side a person may be on it is very clear that media platforms like Facebook and Twitter have played roles in both campaigns and seems to me to be the newest outlets for both sides to attract both new voters as well as people who may not be from a young demographic but still use social media as a platform for hearing key issues of candidates and making their decisions based on these. Facebook has even come under extreme criticism this week, with many people saying that the social media platform was a key swaying factor in the outcome of the election. Whether a person believes this or not is up to them but the facts are that over 10 million people shared on the popular platform that they voted in this year’s election, that to me is an amazing number and right at 10% of the entire population that voted. So, with all the facts social media and emerging media are going to have important impacts on this nations election and is something that anyone who is wanting to get the attention of people, this is a good way to do so.
Ref: Feldman, Dana (2016.) “Election Day Dominated Facebook With Over 716M Election-Related Interactions.” Retrieved from: http://www.forbes.com/sites/danafeldman/2016/11/09/election-day-played-out-on-facebook-with-over-716m-election-related-likes-posts-comments-shares/#395321986c83
Social media, a large portion of emerging media is now having a larger role in the nations educational system. In many cases, social media was found to be more important to school systems by a margin of 86%, this is a large increase from just three years ago. Facebook, Twitter, and now Instagram are the three top platforms for schools. Tools like these platforms now play a key role in the ability for teachers to easily and more effectively communicate with their students and from a marketing prospective these media platforms play a huge role in attracting students to universities all over the country. While the three platforms highlighted are leading the way today in the newest forms of emerging media, years, months, or even weeks from now there will more than likely be newer, and much more advanced platforms made available to people that will make these platforms seem like things of the past, just as these platforms have made things like email, instant messaging, and other forms of media rather antiquated in the whole scheme of things.
Ref: Contreras J. (2016.) Social media becomes more important to schools, report states. Retrieved from: http://dailyfreepress.com/2016/10/25/social-media-becomes-more-important-to-schools-report-states/
Recently I came across a story highlighting that Time Inc., a company that owns people magazine, sports illustrated, and entertainment weekly among other has signed a deal with Ziosk, a company that has tableside tablets at restaurants and has become a very popular dinner entertainment choices for patrons of nearly 3000 restaurants. This is an example of how new forms of media are now taking over old forms like print magazines. The company Ziosk reaches nearly 50 million patrons a month, this will only build relationships for Time with people who may not generally recognize the brands as well as newer, and younger readers who would not typically choose these outlets for their ideal readings. I found this interesting on many different levels, the fact that new media is becoming more and more digitalized and the notion of the magazine moving from the coffee table or side table to the dinner table. Full story can be found at http://www.businesswire.com/news/home/20161010005057/en/Time-Reaches-Audiences-Distribution-Marketing-Alliance-Ziosk%C2%AE
Ref: Time logo Retrieved from: http://time.com/